About

Curious about almost everything, serious about the details.

I'm Arpit, a product and AI designer and the co-founder of ScanServe. When I'm not designing, I'm in the mountains with a camera or three chapters deep into a book about why things are the way they are.

Designing since
2024
Currently
Co-founder, ScanServe
Reading
Arpit Pareek in a brown shirt and sunglasses
Off duty, between chapters2026

The short version

I was never good at academics, and I never liked them either. The funny part is that now I can't stop studying. Evolution, the universe, why we're here at all: I'll happily lose a weekend to a question that has no practical use whatsoever.

That same curiosity is how I design. Before I push pixels I want to understand the people, the problem and the odd edge cases nobody asked about. It's also how I make friends: I don't open up first. I read the room, figure out the person, and then decide whether we're doing clean humour or the dark kind.

The rest of the time I'm outside. I photograph everything, but mostly mountains, which is probably obvious by now. Blue is my favourite colour, orange is a close second, and sunrise is when they show up together.

How I work

Three habits I bring to every team and every project.

Read the room first

I listen before I propose. Understanding the people and the constraints saves more time than any shortcut.

Go down the rabbit hole

I dig until the problem makes sense, from research and data to the edge cases that only show up on day 40.

Sweat the small stuff

Empty states, error messages and the click nobody notices until it's missing. Details are the product.

Bookshelf

A rotating stack of rabbit holes. The one I'm reading today is the one sitting with me on the homepage.

Field journal

Photos from the trail: snow peaks, mountain roads, a few cities after dark.